Education
2025
Data Science | Moringa School
Coursework: Python, SQL, NLP, Machine Learning, Neural Networks, Data Visualisation and Statistics
2016 - 2017
MA Advertising and Marketing | Coventry University
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Coursework: Principles of Marketing, Advertising Psychology, Consumer Behavior, Digital Marketing, Global Brand Management, Marketing Communication, Strategic Advertising and Marketing
2018 -2020
BA Journalism | U.S.I.U
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Coursework: Corporate Media Management, Principles of Advertising, Principles of Public Relations, Media law and Ethics, News reporting and Writing, New Media production, Business Reporting, Communication Reporting, Intro into News editing
Work
Experience
2021 - present
Ogilvy Africa | Performance Analyst
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Led social media strategy for Airtel Franco Markets, analysing trends to optimise campaigns and align content with business objectives.
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Analysed data to create compelling reports, identifying growth opportunities and tracking performance metrics like engagement, conversion, and ROI.
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Supported stakeholders with data-driven recommendations and presented findings to ensure alignment with KPIs and strategic goals.
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Leveraged data analysis to identify audience trends, applying predictive insights to guide campaign strategy and content optimisation.
2020 - 2021
Brand2D | Digital Community Manager
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Managed content calendars and published posts across Facebook, Instagram, and Twitter to align with brand objectives.
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Moderated user-generated content, ensuring compliance with guidelines and fostering positive community engagement.
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Leveraged social listening tools to generate insights and provide actionable client-facing reports for campaign optimisation.
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Collaborated on always-on strategies, ensuring alignment with the overall brand goals.
2018 -2020
Social Media Freelancer | Various brands (Buttonhead, CAT, Vivid Gold)
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Developed tailored social media strategies for increased visibility and engagement.
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Created engaging content and cultivated online communities, building authentic brand relationships.
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Managed crisis communications and led paid promotion efforts to maximise reach and impact.
2018 -2020
Account Manager | CMG Consulting
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Crafted and executed client-specific social media strategies, ensuring timely project delivery.
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Managed multiple client relationships, staying attuned to trends and identifying growth opportunities.
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Led content creation and audience engagement, maintaining a strong brand identity